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Taste is trained, not born

Good taste can look like an innate gift, but it is built through attention, exposure and practice. How to develop yours deliberately.

Notes · 18 September 2026 · 4 min read

People often talk about taste as though it were a fixed trait. Some people simply have it, the thinking goes: they know which colours go together, which sentence to cut, which chair belongs in which room. Others do not, and there is not much to be done.

That view is understandable, because taste does look effortless in those who have it. But looking effortless is usually the result of a great deal of effort that happened earlier, out of sight. Taste is less a gift than a skill, built gradually through attention, exposure and practice. Which means it can be developed on purpose.

What taste actually is

Taste is often confused with preference. Preference is simply what you like. Taste is something more: the ability to recognise quality, to understand why something works or does not, and to make choices that reliably lead to good results.

Two people can share a preference for minimal design while having very different levels of taste. One can tell the difference between minimal and empty, between restraint and neglect. The other cannot yet see that difference. Taste lives in those distinctions.

It also tends to be specific. Someone with refined taste in typography may have no particular sense for food or music. This specificity is a clue to how taste forms. It grows wherever attention has been paid over time.

How it develops

Exposure

The foundation of taste is seeing a lot of examples. You cannot recognise quality without a sense of the range, from poor to ordinary to excellent. People who work in a field for years build up a large internal library of examples, often without noticing they are doing it.

This exposure works best when it is broad. Looking only at work that is fashionable right now gives a narrow sense of what is possible. Looking across different periods, styles and traditions builds a much richer frame of reference.

Attention

Exposure alone is not enough. Many people see thousands of buildings, books and objects without developing any particular taste for them. The difference is attention: noticing, comparing and asking questions.

When something strikes you as good, it helps to pause and ask why. Is it the proportion? The materials? The way one element is allowed to stand out while everything else stays quiet? When something feels wrong, the same questions apply. Over time, these small acts of attention turn vague impressions into specific understanding.

Comparison

Taste sharpens quickly through side-by-side comparison. Two versions of the same sentence, two arrangements of the same objects, two photographs of the same scene: seeing them together makes differences visible that would be hard to notice in isolation.

You can create these comparisons deliberately. Try two approaches to the same problem and look at them together. Find several well-regarded examples of something and notice what they share and where they differ.

Making

Taste deepens most when you make things yourself. Making exposes the gap between what you can recognise and what you can produce, and closing that gap teaches lessons that observation alone cannot.

This gap can be frustrating. Many people notice that their taste runs ahead of their ability, so their own work disappoints them. That discomfort is a normal and even healthy stage. It means your judgement is developing, and the work will catch up with practice.

Common obstacles

Mistaking familiarity for quality

People tend to like what they have seen often. That is natural, but it can be mistaken for taste. Something can feel right simply because it is familiar. Pushing past this means deliberately seeking out work that is unfamiliar and giving it a fair look before deciding.

Deferring entirely to others

Learning from people with more experience is valuable. But accepting every judgement without examining it does not build taste; it builds a list of opinions. The aim is to understand why something is considered good, so that you can eventually make judgements of your own.

Fear of being wrong

Developing taste involves making calls that sometimes turn out to be mistaken. You will like things that later seem shallow and dismiss things that later reveal their depth. This is part of the process. Taste that never changes is usually taste that has stopped growing.

Practising deliberately

If you want to develop taste in a particular area, a few habits help:

  • Collect examples. Keep a folder, a notebook or a shelf of things you find excellent. Revisit it occasionally and notice which examples still hold up.
  • Write short notes. When something strikes you, write a sentence or two about why. Putting it into words forces precision.
  • Seek out the best. Make a point of looking at work widely regarded as excellent in the field, including older work.
  • Make and compare. Produce your own versions, then put them beside examples you admire. Notice the differences without judging yourself harshly.
  • Edit more than you add. Much of taste shows up as removal. Practise taking things away and seeing whether the result improves.
  • Talk with others. Conversations about why something works or does not are one of the fastest ways to sharpen your own thinking.

Patience

Taste develops slowly. There is no point at which it is complete, and progress is often only visible in retrospect. Work that once seemed impressive starts to look clumsy. Details that once went unnoticed become obvious. Choices that once required deliberation start to feel natural.

That last stage is what people mean when they say someone has an eye for something. It looks like instinct, and in a sense it is. But it is instinct that was trained, one observation and one comparison at a time. Anyone willing to pay that kind of attention can build it too.

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